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Initial Bracelet

Initial Bracelet

£20.00Was £47.00 −57%

You save £27.00

Shower, beach, gym: just keep it on.

The more you buy, the more you save

Mix and match any styles · applied automatically in your bag

Letter: A · choose yours
  • Lifetime anti-tarnish guarantee: if it tarnishes, we’ll replace it. What’s covered
  • Not sure about it? Return it within 30 days. See terms
  • Pay with PayPal: if your parcel doesn’t arrive, you’re protected

Tracked delivery · tracked courier

Pair them up.

A different spot, the same gold colour: they look good together, and together they cost less. Buy 2: 20% off both. Buy 3: 30% off all 3.

Total £20.00

Tick a matching piece: with 2 pieces you save £7.40.

The discount applies automatically in your bag. It doesn’t stack with codes: you always get the bigger one.

A letter on your wrist, and only you know who it’s for.

At the front it’s rigid and slim, gold-tone, with the letter you choose and a small crystal next to it; at the back, a fine chain. Just one initial, and the bracelet says something about you or someone you love.

  • Your choice of letter: yours, your daughter’s, your mum’s, your boyfriend’s, a friend’s.
  • Crystal alongside: a small point of light that keeps the letter company.
  • Adjustable chain: it sits at the back and lets you decide how snug it is on your wrist.

When your best friend moves far away, get two with your initials swapped: each of you wears the other on her wrist. The chain adjusts, so size isn’t a problem.

Materials and care

  • Base: 316L stainless steel. Not brass, so there’s no copper to oxidise on your skin.
  • Gold colour: 18K gold plated with a PVD coating, applied in a vacuum. It’s not solid gold. It’s the colour of gold on a base that won’t wear out.
  • Nickel: low release, within the limits of the REACH regulation (Annex XVII, entry 27).
  • Water: showers, the sea, sweaty gym sessions: you can keep it on.

To make it last longer (honestly): take it off in the pool, chlorine is harsh on everything. Keep it away from bleach and solvents. Perfume and moisturiser first, jewellery last. Clean it with a soft cloth.

Delivery, returns and guarantee

Delivery: Tracked. We email you the tracking code as soon as it ships.

Returns: you have 30 days from delivery. Try it on as you would in a shop (if it’s been worn beyond that, we may deduct the loss in value) and, if you can, send it back in its box. Refunds go back to your original payment method. Full terms

Lifetime anti-tarnish guarantee: If the plating tarnishes, flakes or peels with normal wear, send us a photo and your order number. Within 5 working days, you choose: a new piece, store credit +10% (valid for 12 months) or a refund. This guarantee doesn’t affect your legal rights as a consumer. Read the terms

View full details

Before you buy

What you’re probably wondering.

Is it real gold?

No: it’s not solid gold (that starts at around £170). It’s 316L stainless steel with PVD plating in an 18K gold colour.

It’s the middle ground: the colour of gold every day, on a base that isn’t brass, so it won’t turn green.

Does it tarnish over time?

Costume jewellery tarnishes because there’s brass underneath, which means copper: sweat and water make it oxidise. Ours has a stainless steel base.

Can I shower in it? What about the sea?

Yes: showers, the sea, gym sweat.

An honest tip: take it off for the pool (chlorine is harsh on everything) and keep it away from bleach and solvents.

I’m allergic to nickel. Can I wear it?

316L steel releases little nickel, within the limits of the EU’s REACH regulation (Annex XVII, entry 27).

If you have a diagnosed allergy, check with your dermatologist first: no jewellery can promise zero reactions for everyone. Not sure? Get in touch.

How big is it?

The exact measurements of this piece aren’t on the page yet: message us and we’ll send them to you before you order.

When will I get it?

Tracked delivery, by courier.

We send you the tracking code as soon as your parcel ships.

And if I don’t like it?

You have 30 days from delivery to tell us you want to return it. Refund to the same payment method.

All we ask, in plain words: try it on as you would in a shop (if it’s been worn beyond that, we may deduct the loss in value) and, if you can, send it back in its box. Earrings: for hygiene reasons, only if still sealed (if they arrive faulty, we’ll replace them or refund you, whichever you prefer). Personalised pieces excluded, unless faulty. Full returns policy

Does the multi-buy discount stack with a code?

No. The multi-buy discount (2 pieces −20%, 3 or more −30%) applies automatically in your bag; a discount code doesn’t stack with it. At checkout you automatically get the better discount for you.

Mix and match any styles. Sets are excluded, as they already have their own price.

How do I pay? Is it safe?

You pay on Shopify’s secure checkout with American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Satispay, Shop Pay and Visa. Your payment details never reach us.

Is it gift-ready?

If it’s a gift, say so in the order notes at checkout.

All questions →

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No more green skin

It won’t tarnish.
And if it does, we’ll replace it.

If a “gold-tone” piece has left a green mark on your wrist, it wasn’t your fault. There was brass underneath, and brass means copper: sweat and water make it oxidise. Ours are steel underneath.

  1. 316L stainless steel base

    No brass, no copper. No green marks.

  2. 18K gold plating with PVD

    PVD plating is applied in a vacuum, not “dipped in a bath” like the plating on costume jewellery. Showers, the sea and the gym are no problem.

  3. Lifetime anti-tarnish guarantee, in writing

    Read what it covers and how it works

An honest comparison, by category

Everyone says “gold-tone”.
It’s what’s underneath that counts.

What you buy Over time Typical price
Costume jewellerybrass (copper) + gold plating tarnishes, green marks £4–£25
Gold-plated silver925 silver + gold plating the silver tarnishes £35–£130
UpperEast316L steel + PVD 18K gold plating lifetime guarantee £20.00
18K solid goldreal gold (750) won’t wear out From £170

Rough estimates by category, not based on specific brands.